Deploying E-Commerce Solution Essay Example | Topics and Well Written Essays - 2250 words

Deploying E-Commerce Solution - Essay Example E-Commerce has also enabled a revolution in the way the business is conducted and managed. Being touted as the business of the millennium, E-Commerce is also sometimes described as "digital economy." Simply speaking, Electronic Commerce is the paperless exchange of goods or services through the use of electronic data" (Web Transitions Inc, 2004). Due to its innumerable advantages and benefits, E-Commerce and its web applications are adapted for conducting a hassle free business over the ever popular internet. E-Commerce solutions will also offer merchants a well defined strategic advantage of creating Business to Client (B2C) relation that is sometimes very stable and well glued. Deploying E-Commerce solutions for carrying out internet business is a matter that needs to be thoroughly analyzed and assessed, before actually implementing the final solution. E-Commerce portals is thought to be a highly personalized, secure web environment that allows a business to aggregate, share, trade and exchange contents, products and services with customers, partners, employees and suppliers ( Sun Microsystems, 2006). The future for E-Commerce based merchant solutions is very rosy too, with 70% of the Global 2000 companies turning over to E-Commerce portal strategies by the year 2002, whereas by the year 2006, an estimated 75% of Fortune 1000 companies will have their own web portals to conduct E-Commerce activities almost on a daily basis (Adam Sarner, 2004). This research paper attempts to highlight the commercial importance of E-Commerce solutions, available methods by which a merchant can deploy E-Commerce solutions, different types of Internet technologies and programs that can be used to create a viable solution, and to investigate some of the well known third party E-Commerce website store solutions. It will also compare and differentiate two types of E-Commerce solutions, one that is built from the scratch by the merchants themselves, while the other built and hosted by a reliable third party service provider. Practical Ways to Deploy E-Commerce Solutions: If a merchant wants to know what it takes to successfully implement effective E-Commerce solutions, there are several means currently available for exploration. In fact, there is a plenty of help and assistance, whether a merchant wants to deploy it all by oneself, by using the in-house expertise, or hire for a fee, outside professionals who are the experts in the field. There are valid reasons to look and explore both these approaches, though small and medium sized businesses may need to be extra careful about those sensitive things, that are needed to keep an E-Commerce system up to date and current in the face of a stifling competition. Going solo all by a merchant to set up and deploy an E-Commerce solution might look very strenuous at the initial glance. But, building an E-Commerce website within the house is not actually difficult, as there are several tools, utilities and e-commerce services available at very

CASE STUDY Example | Topics and Well Written Essays - 250 words - 6

Case Study Example When the respondents were given beer without the labels, they were unable to discern their favorite label from the 6 provided. This shows that most consumers do not have a preference for a particular taste of beer. Rather, their preference was biased towards the label rather than the taste. This shows that people make beer buying decisions based on labels rather than taste. Native Advertising is becoming increasingly popular in todays world. In this form of advertising, the advertiser depends on the internet where the ad is placed in the context considering in mind the users experience. An example of this is Pinterest where the advertiser places the ad as a pin rather than the traditional advertisement. Ads as pins are content placed in the context of the users experience. Such form of advertising are more likely to get the attention of the users because most users zone out the traditional forms of advertising but are unable to differentiate advertising from the usual pins. This then increases the impact of the advertising. This form of advertising also generates word of mouth through sharing of the advertisements. Pins are more likely to be shared by users as compared to normal